Press Release

     For Immediate Release     

     March 14, 2010

eWize Razor Bump Shave Cream - Saves Women’s Skin

Dateline: Hollywood, Florida  

Florida based eWize Marketing 4U a company that specializes in consumer driven niche products, announced today that they are ramping up to meet consumer demand of their eWize Razor Bump Shave Cream for Women. The product is a proprietary formula that was developed to help women combat shave bumps and irritation while shaving delicate areas.

Women who are prone to Pseudofolliculitis barbae (Razor Bumps), can now benefit from eWize Razor Bump Shave Cream for Women, developed to help reduce and prevent the cycle of shave bumps on the skin while delivering a close comfortable shave. The product is an excellent moisturizing and conditioning cream that helps maintain and promote healthy looking skin, while protecting delicate skin during the shaving process.

eWize Razor Bump Shave Cream for Women was clinically formulated to help reduce skin irritation and red bumps that can often occur when shaving in sensitive areas of the body, underarms and legs. The cream is soothing and has a spa like feel, which greatly improves the overall shaving experience and guarantees that skin will have a smooth, moisturized and pampered feel.

President for eWize Marketing 4U, Loren Van Dusseldorp stated, “Our women’s hair removal category is just exploding with sales. eWize Razor Bump Shave Cream for Women promises to help women during their shaving experience with a more effective and efficient hair removal process, without the irritation during and after shaving. It is also helpful for women that complain of dry skin on their body after shaving.”

The existing eWize Razor Bump Shave Cream for Men and the new eWize Razor Bump Shave Cream for Women products are currently being offered on the Internet and will be moving onto the retail shelf end of second quarter 2011. The first initial retail distribution will be through beauty suppliers, salons, barbershops & specialty retail outlets.

President of eWize Marketing 4U, Loren Van Dusseldorp, “With the slowdown in the economy during 2009, women are now a bit more budget conscious and are more mindful of what they spending. They are reducing their visits to salons for waxing, and instead, they are turning back to shaving at home. They save money and time when money is tight and income may be limited. Due to increased home hair removal, the women’s hair removal category is estimated at $1.8 billion, the shaving and hair removal market grew 8% in the last decade and this market is expected to grow almost 10% through 2012. eWize is proud to be a part of this growth industry.”

Print and advertorial ad programs are in the works and will start appearing in sports publications for the men’s product and women’s magazines respectively in spring of 2011.           ##30##